Milan-based designer and wristwatch aficionado Marco Mavilla designed the first TOYWATCH in 2005. A lightweight, oversized plastic watch, inspired by high design timepieces, TOYWATCH is unexpected, arresting and irreverent. Under the direction of fine-watch collector and TOYWATCH USA CEO, Randy Gordon, TOYWATCH was brought to the USA. An anti-luxury statement in a luxury obsessed culture, TOYWATCH has become the "it" wristwatch and the "must-have" item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press.

Fans of TOYWATCH include Oprah, Madonna, Sienna Miller, Clive Owen, Jessica Alba, Owen Wilson, Uma Thurman and Katie Holmes, Michelle Obama, Miley Cyrus and many more.

"TOYWATCH...has been a runaway hit since their debut." - Kristina Dechter, The New York Times

"Hollywood is obsessed with this Italian-made chronograph wristwatch." - Life & Style Weekly

"Many industry executives say they have not seen this kind of buzz since Swatch premiered its Swiss manufactured watches in 1983." - Women's Wear Daily